Meet the artist behind the brand
Urban Smirk began in 2017 on her kitchen island. Founder Kari VanZante, a former art teacher (with a lively sense of humor) began sketching clever designs during the day and screen-printing tea towels after her three littles were tucked in at night. With a love of bold color, snarky sayings, and vintage flair, her creative hobby quickly grew into a thriving small business.
Today, Kari still hand-designs every single funny tea towel and eco-friendly Swedish dishcloth. Design days are still her favorite, and it shows.
Our funny microfiber kitchen towels and eco-friendly Swedish dishcloths seamlessly blend functionality, humor, and great art. Urban Smirk products aren’t just pretty — they work hard, drying dishes, wiping spills, and sparking laughter with every use.
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From small shops to major retailers like Nothing Bundt Cakes and The Pioneer Woman, Urban Smirk is proud to be found across the U.S. and Canada. Our goal is to keep growing, keep creating, and keep you laughing. Thank you for supporting a woman-owned, artist-designed brand that puts humor and heart into every product.
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Lean in friends. I can't let you leave without saying THANK YOU.
Thanks for believing in this snarky biz. Each snort-laugh and giggle motivates our creativity and makes us smile. Thanks for making a biz owner's dream come true.
Appreciate you.
Stay sarcastic my friends.
