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"Life is hard. We should all laugh a little more." 

— Urban Smirk CEO, Kari VanZante

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Meet Kari

It began in 2017 on a kitchen island. Kari, a former art teacher, began sketching designs by day and (after her three littles were tucked into bed) screen-printing at night. Her love of snarky-sayings and art skills combined, and Urban Smirk was born.  


Today she still spends hours designing each towel and Swedish dishcloth. Ideas go from funny thought to pencil drawings to online design. Kari's BEST days are design-days and she gets so much joy at every stage of the creative process. Only the funniest and best designs become a high-quality Urban Smirk product. 

We often hear: “Urban Smirk just gets me” or “This one is perfect for my brother…sister... friend.” or “I've been looking for your products my entire life.” With this level of hype, we plan to keep growing and keep you laughing.

Urban Smirk can be found online, in shops and boutiques across the US, nationwide in Nothing Bundt Cake bakeries and at HGTV's Pioneer Woman Mercantile. We are so excited about our growth and can't wait to see what adventure is next.

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Lean in friends. I can't let you leave without saying THANK YOU.  

Thanks for believing in this snarky biz. Each snort-laugh and giggle motivates our creativity and makes us smile. Thanks for making a biz owner's dream come true.
Appreciate you. 

 Stay sarcastic my friends.

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Live Interview

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